The Role of Google Business Location in Healthcare Marketing
Healthcare marketing involves ensuring patients can easily locate your hospital/clinic without any confusion or the risk of ending up at a competitor’s doorstep. The solution? Google My Business Location.
Google My Business Location (GMB), also known as Google Maps, provides a powerful tool for enhancing your online presence and attracting patients. This article addresses the process of creating and optimizing your Google Business Location, along with the benefits it offers.
Creating your Google My Business Location/Maps:
- Visit Google My Business and select “Go to Google.”
- Enter your hospital/clinic name and address in the search box.
- Choose your company from the suggested matches or add it manually by providing the necessary details.
Important Tips:
- Maintain consistency in your healthcare’s Name-Address-Phone Number (NAP) for online visibility.
- Verify your company’s location through Google’s confirmation process, often involving a postcard with a PIN.
- Activate your Google Business Profile with a post to prioritize local search optimization (SEO) and improve online visibility for your healthcare.
Why your Hospital/Clinic needs Google Business Maps:
- Seamless Patient Locating: Enable patients to easily find your medical clinic, hospital, or laboratory through local search engine listings. Maximize patient attraction, retention, and potential business opportunities.
- Effortless Contact: Utilize Google Business Maps to provide your healthcare address, allowing patients to initiate calls directly from their phones.
- Convenient Information Access: Patients can inquire about your healthcare services on the same platform, making it easier for them to decide whether to visit or not.
- Encouragement to Visit: Google Maps emphasizes contact details, enabling patients to browse your healthcare facility’s profile and obtain instructions from a single source, eliminating the need to switch between different online platforms.
- Accessible Healthcare Information: Patients can easily access vital healthcare details and conduct research using Google Maps.
- Visual Appeal: Showcase your healthcare with images on Google Maps, leveraging visual representations to captivate patients during their decision-making process.
- Trust-building through Reviews: Google Maps displays online reviews, fostering social proof and increasing brand trust among potential patients.
Our Teeth team specializes in helping healthcare buinesses navigate this journey.
Our services include creating and optimizing your Google Business Location, ensuring accurate contact details, updating necessary photos, and cultivating positive reviews.
Contact us for comprehensive support and more.
