Why Email Marketing?
As a Healthcare practitioner, your main focus is to take care of your patient’s health; however, it is crucial to maintain patient relationships. Luckily, in the emerging world, you can use email marketing to communicate with your clients. Remember, when patients sign up to receive emails, they are asking you to keep them up to date.
Unfortunately, many healthcare professionals in Kenya still do not use email marketing. Thus, disrupting patient communication about their healthcare. Notably, email marketing is the most effective strategy to keep patient engagement in healthcare. It helps patients to know about new products and services quickly.
Emailing your patients is among the strategies that help you build a long-lasting relationship. You can use email marketing to retain or gain new patients or increase patient communication in healthcare.
In case this seems all too much to figure out worry not, a free digital marketing consultation with the Teeth digital team gets you a great start in email marketing, just send us an email.
In the meantime, understand the importance of email marketing as well as tools and strategies to use in marketing healthcare.
Importance of Email Marketing in Marketing Healthcare
Increase awareness among potential patients
Email marketing for Healthcare is preferably used to promote offers to new patients in numerous ways. For instance, you can alert clients of a massive discount on a particular treatment or free checkups as a way of marketing medical clinics. You can also request them to share the information with other people.
Particularly, to get their emails, simply utilize your website.
Have a call-to-action button requesting people to subscribe to your newsletter. Or sign up to get alerts on offers or medical tips. The first page should have this section.
Essentially, you can utilize a professional digital marketing team to ensure you remain connected to your new and existing clients.
Retain existing clients
Your existing clients are an asset to your organization; hence, you should maintain a patient-doctor relationship.
First, maintaining patient engagement in healthcare keeps them up to date with relevant information.
Additionally, to ensure you continuously interact with them, you can automate this. It is a great way of marketing your hospital if patients can receive emails on holidays or after a specific period.
Speak directly to your clients
Emails help you to address your patients directly.
You can use tools that allow you to personalize emails based on medical conditions, interests or offers to market your hospital, medical clinic, or rehab centre.
You can also enhance engagement on social media when you utilize both platforms. According to research, people prefer receiving promotional communication via emails, hence use the data you have.
What Your Email Should Contain as a Healthcare Professional
You do not just author an email; you need to be strategic about it to keep your patients engaged. Here are samples of what your email should contain:
- Welcome emails
- Promotions & offers
- Patient testimonials
- Local events
- Tips and news
- Confirm orders or appointments
- Special occasions or holidays
Strategies for Email Marketing
Now that you know why and what to include in your emails; below are strategies to help you ace the email marketing strategy.
- Include opt-in forms
Probably you already have a website or a blog. Ensure your sites have embedded forms or pop-ups using your email marketing software. However, ensure you strategically place them to avoid them being a bother to users. For instance, the sign-up form is to be below the blogs or about us page sidebar or footer. It should be well-designed and straight to the point.
- Utilize social media platforms to gain leads
Assuming you have already created a social media following with prospects or patients interested in your services. You can add a link where people can add their emails to receive updates.
This way, you will have a more effective way of directly communicating with them. Take note, these are people willing to hear from you regularly, so take advantage. It’s a great way to maintain a patient relationship in healthcare.
- Automate your email campaign
Once you have many subscribers, it can be difficult to manually send emails. Hence, use a tool that can automate your emails. This will enable you to send emails based on triggers or behaviours.
You can set up the tool to send emails to every new person who subscribes or send an email at a specific time to remind your patients of appointments.
- Optimize for mobile users
With the increase of people with smartphones in Kenya, you should take advantage and ensure emails are accessible also through the phone. Ensure you avoid using heavy images and responsive email templates.
Break up your sentences and use CTAs rather than links. Notably, all this may sound like a lot of work, but it is worth it. You can choose to work hand in hand with the Teeth Digital Team to engage your audience, email us today.
Email Marketing Tools
As a health practitioner, you might be wondering where to start with email marketing. Below is a list of tools that will make your work efficient.
- Mailchimp
- Sender
- Omnisend
Despite having the tools, you need a team to help you create catchy, engaging content that your audience can relate to. Email the Teeth Digital Team to help you utilize email marketing to increase conversations.
Conclusion
According to Statista, we have 4 billion global email users. Notably, this makes email marketing a must-have tool for every marketer, especially in marketing medical laboratories. You can easily enhance patient communication & and engagement in healthcare at a low-cost marketing healthcare service.
The beginning can be difficult, but once you send out the first email, it is crucial to keep that communication going. You can decide to send an email campaign once a month, or quarterly, to maintain a patient relationship in healthcare.
Always do your research and send well-informed content, remember you don’t have to create all your content assign, it to the Teeth Digital Team, to do the email marketing for you.
